Humans' innate curiosity and fascination with what lurks within the natural environment around them and beyond them has launched a healthy voyeuristic market of "tours" -- whale watching tours, safari tours, exotic bird tours, mountain gorilla tours.
How has Google Earth managed to achieve what few online imagery providers have -- bringing spatial data to the masses -- and in record time? April 2006 Earth Imaging Newsletter
Few can dispute that Google Earth has validated the power of place for millions of people across the globe and made them true believers in digital mapping.